[Meanwhile, Rumplestiltskin is perfectly aware he isn't fooling anyone. He's just the kind of guy who likes to bluff for the hell of it, and considering this is a fresh new world, he isn't giving up his real name just like that.]

Reason? A name is a name, dearie! It's what sets me apart from everyone else! Unless, of course, there already is a Mr. Gold in this village, in which case I may need to consider something else. [He lets out a brief, high-pitched giggle.]